Ascend Capital Management

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Chef Rochelle Daniel to Debut Atria in Flagstaff

Arriving this August in the heart of historic downtown, Atria (928-440-4377) is Flagstaff’s newest destination for seasonal, modern American cuisine made with farm-fresh, locally sourced ingredients. Located in a cozy, open space at 103 N. Laroux St., Atria’s mission is straightforward: to serve tasty, affordable dishes that guests will want to come back for again and again.

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Ascend Capital Management - Heritage Route 66 Motel Getting Retro Restoration

De Viaje Por Arizona, Ese Gran Desconocido

Arizona vive –para muchos de nosotros– en algún rincón remoto de Estados Unidos y puede parecer, por su nombre, un lugar árido y lejano. Y aunque es cierto que el agua no abunda en sus paisajes, me sorprendió realmente lo accesible que es llegar a un sitio increíblemente hospitalario y con una belleza –aunque en parte árida– única.

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Ascend Capital Management - Travel News

Travel News: March 2023 Escape to Arizona and explore new openings in Tempe and Sedona

Spring break, spring training, some R&R, or maybe all three—looks like the Grand Canyon state has turned up the charm. Need a little more convincing? How about a few upscale cultural events, a Nordic spa beneath the stars, and a stunning new hotel? Alright, Arizona, we’re listening.

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Ascend Capital Management - Heritage Route 66 Motel Getting Retro Restoration

This Northern Arizona Mountain Town Is a Veritable Winter Wonderland in the Desert State

Arizona Snowbowl sits at the summit of Mount Humphreys, the highest point in the San Francisco Peaks and the entire state. This skiing and snowboarding spot—one of just a few in the lower 48 states—is located about 20 minutes north of Flagstaff, making the city an ideal base for a weekend full of snow-filled adventure.

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Ascend Capital Management - Heritage Route 66 Motel Getting Retro Restoration

fabAZ: Restaurant of the Week: Atria Flagstaff

Chef Rochelle Daniel has been a Phoenix favorite for years as the executive chef of Fat Ox. Now, she is flexing her immense culinary talent in Northern Arizona at Atria, which opened in Downtown Flagstaff over the summer.

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Aiden by Best Western Hotel Opens in Flagstaff, Arizona

BWH Hotels announced yesterday the opening of its latest Aiden hotel in Flagstaff, Arizona, providing guests with a distinctive and memorable boutique experience in Northern Arizona. True to the brand, the Aiden by Best Western @ Flagstaff reflects the charm and spirit of Northern Arizona through thoughtful details throughout the property.

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Ascend Capital Management - Heritage Route 66 Motel Getting Retro Restoration

Award-winning chef serves up culinary delights at Parkway Grill

Parkway Grill, a beloved culinary institution with a legacy spanning four decades, is excited to announce a collaboration with award-winning chef Rochelle Daniel. Daniel, the renowned chef/partner of the James Beard-nominated Atria restaurant in Flagstaff, Arizona, will join Parkway Grill for a limited-time engagement, bringing her innovative and artistic culinary talents to Pasadena.

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Ascend Capital Management - Heritage Route 66 Motel Getting Retro Restoration

Arizona Mid-Century Modern Motels & Hotels

The Whispering Winds Motel was originally known as the Whispering Winds Motor Hotel. It was built in 1964. While the color scheme has changed, the exterior is intact.

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Ascend Capital Management - Heritage Route 66 Motel Getting Retro Restoration

BWH Hotels debuts Aiden hotel in Flagstaff, Ariz.

BWH Hotels has opened the Aiden hotel in Flagstaff, Ariz. Signature to the brand, the Aiden by Best Western at Flagstaff captures the appeal of northern Arizona throughout the property.

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Ascend Capital Management - Heritage Route 66 Motel Getting Retro Restoration

Heritage Route 66 Motel Getting Retro Restoration

New owners are renovating the Whispering Winds Motel on Old Route 66 in Flagstaff. The 25-room motel was purchased on June 1 for just under $1 million, according to Coconino County records.

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Ascend Capital Management - Atria

Chef Rochelle Daniel to Debut Atria in Flagstaff

Arriving this August in the heart of historic downtown, Atria (928-440-4377) is Flagstaff’s newest destination for seasonal, modern American cuisine made with farm-fresh, locally sourced ingredients. Located in a cozy, airy space at 103 N. Laroux St., Atria’s mission is straightforward: to offer delicious, affordable dishes that keep guests coming back week after week.

Read More
Default Image

BWH Hotels debuts Aiden hotel in Flagstaff, Arizona

BWH Hotels has opened the Aiden hotel in Flagstaff, Ariz. Signature to the brand, the Aiden by Best Western at Flagstaff captures the appeal of northern Arizona throughout the property.

Read More
Ascend Capital Management - Seasonal Preparation

Heritage Route 66 Motel Getting Retro Restoration

Ascend Capital Management is leading the restoration of the Whispering Winds Motel in Flagstaff, a notable Route 66 landmark. This project, celebrating the upcoming centennial of Route 66, aims to revive the motel’s historic mid-century modern design. Ascend Capital Management’s dedication to this effort underscores its commitment to preserving and honoring the cultural heritage of Route 66, ensuring the Whispering Winds Motel continues to be a beloved part of the iconic highway’s legacy.

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