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Ascend Capital Management

Elevated Hospitality

Ascend Capital Management introduces a fresh spark to the hospitality scene in Flagstaff and Northern Arizona. Our dynamic portfolio delivers elevated, immersive experiences across every touchpoint—from hotels and restaurants to retail and beyond. For us, it’s just as much about the destination as it is about every thoughtful moment along the way. We’re committed to creating genuinely unforgettable experiences. At Ascend, we bring new energy to every part of the journey—and we’d love to have you with us.

About Us

Brand Concept & Renovation: The Ellsworth Hotel Williams, Arizona

Renovation: Aiden by Best Western @ Flagstaff

Restaurant Partnerships & Concepts: Atria Restaurant

We Do It All

At the core of our vision is the commitment to exceptional guest experiences, where innovative concepts and thoughtful design bring Northern Arizona’s unique charm to life. Throughout our diverse portfolio, each visit is carefully crafted to leave a lasting impression. With proven expertise in management, acquisition, repositioning, and remodeling, we don’t simply meet hospitality standards—we elevate them, ensuring every venture surpasses expectations.

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The Portfolio

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Our strong work ethic and refusal to settle are reflected in the range of our portfolio—we take on projects we truly believe in. We're here to uplift, to elevate, and we'd love to have you along for the journey.

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Live In The Moment

For us, it’s just as much about the destination as it is about every thoughtful moment along the way. We’re committed to creating genuinely unforgettable experiences. At Ascend, we bring new energy to every part of the journey—and we’d love to have you with us.

Ascend Capital Management - Grand Canyon

Join the Team

We’re here to build careers. Ascend Capital Management began as a family business, and we’ve carried that mindset with us as we’ve grown and diversified. If good energy, a strong work ethic, and a deep commitment to Northern Arizona are among your strengths — let’s connect.

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Invaluable

Ascend has always epitomized hard work, honesty, and quality for me. In business, having a reliable, relatable, and collaborative partner is invaluable, and that's exactly what we find in our partnership with Ascend. My personal favorite in the Ascend collection is The Ellsworth. This property was in dire need of renovation, and Ascend infused it with identity, transforming it into a narrative of Ellsworth and his significant contributions to the Grand Canyon. A stay at The Ellsworth more than just accommodation – it’s an immersive experience. Ascend truly embodies the philosophy that a hotel is more than just four walls and a bed. A great hotel should reflect and incorporate its destination, becoming a mirror of the community it resides in.

- - Ryan Kennedy | Little America Flagstaff

Never Fails to Impress

The Ascend Capital Management team never fails to impress - quick to respond, masters of negotiation, and they have a knack for finding solutions, all while keeping the guest experience front and center. Booking business at any Ascend property is a no-brainer for me; I know my guests will be in good hands. Personally, I love staying at their properties. I feel truly taken care of which makes every stay memorable, enjoyable and keeps me coming back to Flagstaff year after year!

- -Maritza Lopez | Destination America

A One-Stop Shop

Jose, kudos to you and your sales team at Ascend. Thank you for providing a one-stop shop for all our tour group contracting in the Grand Canyon Gateway area. When it comes to Ascend Properties, my favorite is the Comfort Inn Williams. Its location on Route 66 is an excellent choice for our buses, as there is plenty to do and see along the Mother Road within walking distance, from iconic gas station souvenir shops to bars and restaurants. Having a trusted partner in Ascend, we can rest assured that when we book a stay for our groups, they will be guaranteed a pleasant and memorable experience.

- -Richard Groesz | American Ring Travel

Easy to Work With

Ascend Capital Management are easy to work with which is a huge advantage in a busy world. We’re a UK group tour operator and they fully understand the needs of the operator and the ins and outs of handling group tours; responses are also very prompt. Aiden by Best Western is featured on two of our series - just the fact you’re going to be staying in a retro Route 66 style hotel is a featured selling point for us. Great, new hotel retaining all of the feel of the old days.

- -Richard Harrington | Newmarket Holidays

What's the word?

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Heritage Route 66 Motel Getting Retro Restoration

Ascend Capital Management is leading the restoration of the Whispering Winds Motel in Flagstaff, a notable Route 66 landmark. In honor of the upcoming Route 66 centennial, the project centers on reviving the motel’s classic mid-century modern design. This effort underscores Ascend Capital Management’s dedication to preserving and celebrating the cultural heritage of Route 66, ensuring the Whispering Winds Motel remains a beloved part of the highway’s enduring legacy.

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BWH Hotels debuts Aiden hotel in Flagstaff, Arizona

BWH Hotels has opened the Aiden hotel in Flagstaff, Arizona. True to the brand, Aiden by Best Western at Flagstaff reflects the charm and character of northern Arizona throughout the property.

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